Bsc News Marketing Campaign
The BSC News Marketing Campaign celebrated hitting 1 million Twitter followers with an exciting treasure hunt challenge. I designed a landing page to guide users through a 12-week journey of discovering crypto concepts and unlocking themed keys like the Wind Key and Earth Key. At the end of the challenge, those who collected all 12 keys stood a chance to win the grand prize—$10,000 USD."
BSC News Treasure Hunt Case Study
1. Overview
"To celebrate hitting 1 million followers on Twitter, BSC News launched a 12-week treasure hunt challenge, blending crypto education with a sense of adventure. My role was to design a landing page and create immersive visuals for each week's theme. From custom characters and lore to detailed environments and temples, every element was crafted to make the experience engaging, memorable, and fun for participants."
2. Goals
Educate and Entertain: Make learning key crypto concepts enjoyable.
Drive Engagement: Build excitement and sustain participation over 12 weeks.
Deliver Immersion: Create a visually cohesive and story-driven experience.
3. Visual Design Highlights
Landing Page
Light and dark modes:
Designed with adaptability in mind, the landing page offers both light and dark responsive mode options to suit user preferences
Core Features:
Progress tracker for collected keys.
Weekly updates tied to each theme.
Intuitive navigation to guide users through the challenge.
Themed Screens
Each of the 12 themes had a dedicated screen showcasing:
Key Lore: A short, engaging story tied to the theme.
Environment Design: Immersive settings to enhance the story (e.g., fiery landscapes, starry galaxies).
Custom Characters: Unique designs representing each theme, crafted using MidJourney.
Temple Design: Intricate visuals for the temple housing each key.
Themes and Screens:
Fire: The Key of Flame
Water: The Key of Tides
Wind: The Key of Air
Ruby: The Key of Passion
Earth: The Key of Stone
Yellow: The Key of Light
Emerald: The Key of Growth
Girly: The Key of Grace
Space: The Key of Stars
Hologram: The Key of Illusion
Rusty: The Key of Time
Royal: The Key of Majesty
4. Design Process
Tools Used:
Figma for UI/UX and layout design.
MidJourney for character and environment creation.
Key Focus Areas:
Creating a cohesive visual style for the entire campaign.
Balancing storytelling with functionality and user experience.
5. Results
Community Engagement:
Thousands of users participated in the treasure hunt, with many completing the 12-week challenge.
Positive Feedback:
Users appreciated the immersive design and unique characters tied to each theme.
6. Reflection
"This project allowed me to bring storytelling and visual design together in a way that excited and educated users. From creating unique environments to designing a landing page that tied it all together, this campaign showcased how design can transform a concept into a memorable experience."
