BSCN Website Design

Introduction

In this case study, I’ll walk through the comprehensive design process undertaken for BSCN, a multifaceted ecosystem comprising platforms such as BSCN Funding, BSCN Headlines, BSCN Gaming, BSCN Studios, and BSCN Research. This project required a holistic approach to web and logo design, ensuring consistency and usability across a diverse range of sub-brands while catering to the distinct needs of each.

Problem Statement

BSCN approached me with a clear but challenging goal: to unify its expanding ecosystem under a cohesive visual identity while maintaining the unique essence of each sub-brand. Additionally, the web design needed to reflect the cutting-edge nature of BSCN’s operations while ensuring an intuitive and accessible user experience across platforms.

Design Thinking Process

I applied the Design Thinking Process to tackle this project, breaking it into five key phases: Empathize, Define, Ideate, Prototype, and Test.

1. Empathize

The first step was understanding the stakeholders’ needs, which involved:

• Stakeholder Interviews: Engaging with BSCN leadership to grasp their vision, values, and objectives.

• User Research: Surveying target users to understand their expectations from each platform in the ecosystem.

• Competitive Analysis: Reviewing competitors to identify industry standards and opportunities for differentiation.

Key Insights:

• Users valued clarity and consistency across the ecosystem.

• Each sub-brand had distinct target audiences, necessitating tailored design elements.

• A modern and professional look was non-negotiable for stakeholders.

2. Define

Based on the research, I defined the problem statement:

How might we create a cohesive visual identity and intuitive user experience for BSCN that unifies its ecosystem while celebrating the unique purpose of each sub-brand?

3. Ideate

Brainstorming sessions focused on:

• Exploring logo concepts that could visually link the ecosystem.

• Sketching wireframes for a scalable web design framework adaptable to all sub-brands.

• Experimenting with color palettes and typography to reflect modernity and professionalism.

4. Prototype

I created prototypes to bring the ideas to life:

• Logo Prototypes: Iterated on designs that shared a consistent structure but varied in accent elements to represent each sub-brand.

• Web Wireframes: Drafted layouts for BSCN’s main site and templates for sub-brand pages.

5. Test

Prototypes were tested in multiple rounds:

• Conducted A/B testing with users to determine the most effective logos and web layouts.

• Gathered feedback from stakeholders to refine designs further.

Logo Design

The logo design process aimed to balance unity and individuality:

• Core Concept: All logos featured a central icon representing the “BSCN” brand, with variations in color and accompanying symbols for each sub-brand.

• Color Palette: A core palette was established, with accent colors differentiating sub-brands.

• Typography: Chose a modern, sans-serif font to convey professionalism and adaptability.

Web Design

The web design focused on creating a unified yet flexible framework:

Key Features:

The Header

The header in the provided image offers a unique blend of features, standing out compared to conventional web design headers. Here are some key advantages of its design:

1. Data-Rich Navigation:

   
   

   • The header incorporates live cryptocurrency data (e.g., BTC dominance, market cap, and volume), providing immediate value to users. This is particularly beneficial for financial or tech-savvy audiences seeking real-time updates without navigating away.

     
     

2. Clear Branding:

   • The bold BSCN logo prominently anchors the header, reinforcing brand recognition. The clean design avoids visual clutter, making the branding clear and memorable.

     
     

3. Segmented Navigation:

   • Categories like "News," "Research," and "ETF Data" are neatly organized, offering a straightforward user journey. The structure encourages exploration and enhances usability.

     
     

4. Dynamic Visual Indicators:

   • The inclusion of cryptocurrency price movements, highlighted with green and upward-pointing arrows, instantly conveys market trends. These dynamic indicators capture user attention and keep them engaged.

     
     

5. Localized and User-Friendly Features:

   • Options such as language selection (EN) and light/dark mode toggling cater to user preferences, enhancing accessibility and inclusivity.

     
     

6. Action-Oriented Design:

   • The prominent “Enquiries” button in a contrasting color (purple) draws the user's eye and encourages interaction, balancing information density with a clear call to action.

     
     

7. Professional Aesthetic:

   • The dark theme and modern typography contribute to a sleek and professional look, aligning with the expectations of a tech-focused audience.

     
     

8. Search and Pro Mode Toggle:

   • The inclusion of a search bar and a toggle for “Pro” mode ensures advanced users can customize their experience, adding layers of functionality without overwhelming casual visitors.

Comparison to Conventional Headers:

• Conventional Headers: Often focus solely on navigation and branding, with limited dynamic or real-time elements.

• This Header: Combines navigation with actionable insights and real-time updates, significantly boosting its functionality and appeal to niche audiences.

Including this header design as part of your portfolio's key features highlights your ability to craft data-driven, user-centric designs that exceed conventional standards.

Feature 2: Advertisements

Feature 3: Learn & Earn

Feature 3: Event Calender

Feature 4: Coin Detail

Logo design-Sub Brands:

For each sub-brand, I worked on distinct visuals to convey different emotions to different demographics consuming BSCN content. For example:

• BSCN Main Account: the BSCN main account is the central hub for updates, announcements, and key content, keeping followers informed and engaged with the latest brand developments. It highlights our mission while fostering strong connections with the community.

• BSCN Funding: sub-brand focused on showcasing funding opportunities with an emphasis on trust and transparency.
  
  

  

  
  
  

• BSCN Gaming: the logo design for this gaming-focused channel emphasizes a pixelated, playful aesthetic, effectively capturing the essence of the brand’s identity. This design choice not only reflects the dynamic and engaging nature of gaming content but also enhances sub-brand differentiation. By incorporating a fun and distinct visual language, the logo establishes a unique position in a competitive market, ensuring that the channel stands out and resonates with its target audience.
  
  

  

  
  
  

• BSCN Headlines: focuses on top stories in crypto delivered in a quick and fast manner, urgency denoted by the colour red
  
  
  

  

• BSCN Research: focuses on video content created by in-house video form presenter
  
  
  

  

Challenges & Solutions

1. Balancing Unity and Individuality:

   • Solution: Designed a visual system where shared elements (typography, iconography) were consistent, but customizable components (colors, symbols) distinguished each sub-brand.

2. Adapting to Diverse User Needs:

   • Solution: Conducted user testing for each sub-brand to ensure the designs met specific audience expectations.

3. Stakeholder Alignment:

   • Solution: Maintained open communication with BSCN leadership through regular updates and iterative feedback loops.

Results

The final designs were met with enthusiasm from both stakeholders and users. Key outcomes included:

• A cohesive visual identity that unified the BSCN ecosystem.

• Increased user engagement across platforms, as reflected in early analytics.

• Positive feedback from stakeholders on the professionalism and scalability of the designs.

Conclusion

This project exemplified the power of the Design Thinking Process in addressing complex design challenges. By empathizing with users, aligning with stakeholders, and iteratively refining solutions, I successfully delivered a cohesive and impactful design for the BSCN ecosystem.

Reflection

Working on the BSCN project was a transformative experience that reinforced my ability to:

• Navigate complex, multi-faceted design challenges.

• Create scalable design systems adaptable to diverse needs.

• Collaborate effectively with stakeholders to align design solutions with business goals.

This case study showcases my capabilities as a UI/UX designer and my commitment to delivering user-centered, impactful designs.