Conducted comprehensive UX research by testing designs through high-fidelity and low-fidelity prototypes in interactive sessions. Collected user insights using surveys, emphasizing analytics reporting, task analysis, and participatory design techniques to understand user behavior and pain points. Leveraged user data to implement iterative design improvements, resulting in a 50% reduction in bounce rate and a significant increase in overall user satisfaction.

Directed the design of an all-in-one CEX (Centralized Exchange) and DEX (Decentralized Exchange) platform for a blockchain startup, delivering a seamless user experience for both types of traders. Collaborated closely with a cross-functional team, including product managers, developers, and stakeholders, to ensure alignment with business goals and technical feasibility. Designed and developed visually compelling pitch decks for investor presentations, showcasing the platform’s unique value proposition. Created engaging custom banners, listing package visuals, and other marketing materials to support platform branding and partner integrations.

The platform is a cutting-edge, AI-powered real-time intelligence observability system tailored to the needs of Shell BP, a global energy and petrochemical company. It is designed to provide end-to-end monitoring, analytics, and decision support across Shell BP's operations, integrating advanced technologies like IoT, machine learning, and cloud computing.

Led the overall brand direction (change) from bsc news to bscn, including the creation of a new website, new Logos, multiple twitter accounts with distinct design styles improving brand recognition leading to a 5% increase in twitter(x) follower count Designed NFT’s, infographics for twitter spaces, AMA’s and other social content Re-designed the BSC news pitchdeck